News

On March 28, 2023, there was a press conference for the "Architect'66 Exhibition", showcasing the latest technology in architecture and the largest construction products in ASEAN for the 35th time. The event was accompanied by the theme of "Cultural Sustainability".

Mr.Saguan, the CEO of Thaikoon Steel Group, as the executive and idea leader in creating the Thematic Pavilion, spoke at the conference about the concept and inspiration behind their participation in the event and their collaboration with designers.

"Breaking the traditional rules while inspiring the younger generation" is the definition that Mr.Saguan stated, when talking about steel pipes, most people tend to think of construction or structural work as Steel is often associated with the industrial sector. The Thematic Pavilion was created to extend beyond this conventional idea and to challenge and inspire the younger generation to incorporate Steel into their designs or art. It is hoped that participants will be intrigued and inspired by the exhibits and ideas for their future creations.